As part of the effort to connect with its core consumers and to further strengthen its leadership position in the Nigerian Spirit and Wine market, Grand Oak Limited (GOL), marketers of Calypso Coconut Liqueur and Dark Sailor Rum which comes in 75cl, 3cl and the Cool Twista Range, is set to reward consumers with prizes worth millions in Naira in the ‘Predict & Win’ Promo for the 2014 Football Competition holding in Brazil between June 12 and July 13. Nigeria football Match results
According to Mr. Brajesh Kumar, GM Marketing GOL; in order to participate in the ‘Predict & Win’ promo, interested participants must visit the GOL Facebook page or log on to the Cool Twista website where they can fill in their data and predict match scores as instructed on the page. He added that there will be a timeframe for the closure of entries for any given game that is selected for the promo. He promised that GOL will make the mechanism for participation simple and straight forward while fans will be able to see the predictions made by others. Prizes to be given away include several units of DSTV Walker7, Dark Sailor branded T-shirts, and Calypso branded T-shirts, Football jerseys, Footballs and loads of products. World Cup 2014 results
Kumar further noted that football is a sport with huge followership across various platforms that bonds citizens and serves as a melting point for all age groups. He further said that the company has chosen to leverage the digital platform using this promotion to reach consumers who can win several mouth-watering prizes. In addition, there will be offline brand activities to ensure consumers have fun.
Grand Oak Limited (GOL) is a marketing and distribution company of the Lexcel Group; other brands on the stable of GOL include Seaman’s Schnapps, Regal Dry Gin, Lords Dry Gin, Bacchus Tonic Wine, etc.
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